Absolut Cut

Absolut has a long history of Gay-friendly advertising

-Magnus

 

http://www.queerty.com/absolut-ads-play-for-the-gays-20080407/

http://theinspirationroom.com/daily/2006/absolut-cut-the-crap/

Absolut Vodka Campaign

The Absolut Vodka bottle, based on a swedish farmacy bottle from the 19th century, became instrumental in Absolut’s advertising in 1980 when advertising agency TBWA started one of the worlds longest lasting advertising campaigns, using imagery where the bottle’s unique shape was visible every time.
-Magnus

Take from ‘The Advertising Concept Book’ by Pete Barry

The product/brand name Absolut implied absolute, complete, and pure (the proposition); the name also led to the initial campaign concept of adding a word to the logo (“Absolut…”) next to an altered image of the bottle; the physical characteristics of the  bottle’s shape inspired the executions in the next three versions of the campaign. – Jess

Off Minerva

Following your review last week you should be very much immersed in researching and understanding the wider impact that designed communication can have.

You should have been able to review a range of communication; posters, advertisements and installed works, that deals with the broad subject area you have chosen.

Your research should be collected together and curated into a body of work in a meaning full way. This may be using some simple classification such as chronology, gender, client as appropriate. Please include in this a reference to the source of any material you find.

You should also begin to identify the key pieces which show how the issue you have chosen has been portrayed to the wider public. This will be presented as summary document to accompany the research. This summary should draw together the selected works and clearly articulate your reasons for selecting the work and it’s relationship to the theme.

This summary may be presented in printed form or as a screen based work and must include 6 or 7 different references, one for each person in the group.

(NB: It is not essential each person contributes an example to the summary, you should select the work on the basis of it’s suitability)

For your next review in week 5 on 5th November, please bring in your body of research and a clear draft of the summary.

If you want to discuss this in advance of the 5th, please sign up for tutorial in week 4.

Australian hard hitting Anti-Smoking commercial

Wow. Pretty bad. seems to have been a massive U turn in what cigarette ads are wanting the viewers to think about and/or do.
Sam

Sam

Having Control Over Advertising Campaigns

In the UK, ‘Ofcom’ and ‘Advertising Standards Authority’ has some control over what can and cannot appear in advertising campaigns.
In 2005 ‘Ofcom’ stated:
“that the campaigns should not imply that there is a link between the consumption of alcohol and social/sexual success, or the perception of physical attractiveness.”

Example:
In 2005 Lambrini got told to change their adverts when it depicted 3 women gaining the attention of an attractive man, they had to change it to an unattractive man. – Jess

Old Alcohol Adverts

One of the toucan posters from 1936 by John Gilroy to advertise Guinness. Illustrates how times have changed, there are so many rules/regulations that advertisments have to work comply with. – jess

“Guinness is Good For You”. The posters featured Gilroy’s distinctive artwork and more often than not featured animals such as a kangaroo, ostrich, seal, lion, and notably a toucan, which has become as much a symbol of Guinness as the harp. (An advertisement from the 1940s ran with the following jingle: “Toucans in their nests agree/Guinness is good for you/Try some today and see/What one or toucan do.”)

From ‘The Advertising Handbook’ by Sean Brierley

Guinness’ ‘Surfer’ TV commerical ran on TV in 1999, The ad fixes on the product’s USP which is that it takes a long time to pour. The end slogan is ‘Good things come to those who wait.’ This slogan draws on the history of Guinness advertising – a previous slogan was ‘Guinness is good for you’ – and emphasises the product’s USP. The commerical is estimated to have cost £1 million, but it also intended to position the Guinness brand as young, trendy and sophisticated. Guinness has traditionally been a drink for older men. The ad employs techniques of suspense, drama and closure and combines fantasy escape and nostalgia. It also borrows familiar imagery from popular TV commerials in the 1970s for Old Spice. – Jess

Idols and well known characters endorse smoking

Really?… aimed at children as well?! use of “Role models/peers” to advertise.
Sam

Celebrities Endorsing Alcohol

To show how alcohol campaigns use celebrities to endorse and promote their product. Simple, yet effective. – jess

L.S/M.F.T

L.S…. What the hell?! how is that a persuasive, “scientifically proven” abbreviation? were people mental or unaware?
Sam