Alcohol Advertising in general has always been about the quality, smoothness, clearness and taste of said beverage over the alcoholic content. Another thing that was often stressed was the status the beverage gave to the drinker. However some modern ads like the Smirnoff commercial shown on this blog hint at the effect of the drink through it’s imagery, showing the world through a smirnoff bottle as more interesting, exciting and adventurous, as though seen through the eyes of someone who is tipsy or drunk. As this hinting is rather vague it is hard for the authorities to react to the adverts.
Banned Tuborg ad that used the effects of the beer as the main selling point.
-Magnus
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